Showing posts with label book sales. Show all posts
Showing posts with label book sales. Show all posts

Monday, April 30, 2012

My First Six Months as an Indie Author


Hi all,

In late November 2011 I made the decision to publish my books as ebooks to see what would happen. My first two books, WIDOW, VIRGIN,WHORE and OUTLAW HEROES, had already been published through a print-on-demand publisher but hadn't done much of anything. I had no control over the price of the books and where I could sell them. What I did have, however, were full rights to my books so I took the plunge and self-published on Amazon. Am I ever glad I did!

No Regrets

Before I decided to become an Indie Author full-time, I was earning money from blogging and freelance writing for websites – some that paid very well. Even though I had written three books already and had two already self-published, I was still of the mindset that I needed an agent and a publisher to buy my books so I could finally be a "writer". Then I ran into a blog by an Indie Author, (I will give her a plug here because she deserves it) Lindsay Buroker, that changed my idea about book publishing altogether. After researching the pros and cons of self-publishing ebooks, I decided it was now or never – I was finally going to pursue publishing novels full-time! Since that first day, I have had no regrets and have not looked back.

I knew it would take a long time to build up an audience of readers and I was okay with that. I hoped that once I'd published several books, I would eventually be selling a nice quantity each month, enough to make my dream of full-time novel writing a reality. I had no idea that after only six months (actually, less than) I'd be doing as well as I am – and I am so thrilled about that!

How I'm Doing after Almost Six Months

Of course, the first couple of months were slow with only a trickle of sales. I advertised, promoted and did everything I could for my books to be seen, and in December 2011, I sold roughly 15 books total. In January 2012 I also sold about 15 books. In February, my sales were even smaller, only selling 7 books total. Then, at the end of February, I published my third book, MEMORIES, and right away joined Amazon's KDP Select program and used three of my Free days.  Even though I only gave away about 2,000 free books, my sales did fairly well for March. For all three of my books combined in March, I sold almost 300 copies and had quite a few borrowed books as well – and since the rate was fairly high for borrowed books, it helped to increase my earnings quite a bit.

Now, I never expected to sell 300 copies of my books in such a short period of time, but having the Free giveaways on Amazon did help get my books noticed and resulted in sales. I didn't think things could get any better – but in April they did.

My April sales will be coming in at over 500 book sales and 85 borrows. Not bad for only a few months into the game. You will never know just how happy it makes me to see this increasing success after only a few short months.

The Best Part of Being an Indie Author

Selling books is wonderful – earning some money selling books is great – but for me, the most rewarding part has been hearing from readers that they enjoyed reading my books and that they were entertained – even touched – by my stories. Reader's reviews have been amazing and much more than I could ever have asked for.  I appreciate each and every person who buys my books and who takes the time to tell me how they feel about my stories.

When I was researching Indie Author's blogs to see if anyone was having success self-publishing, I enjoyed reading about their successes. That is what encouraged me to finally do it myself. Sure, there were the few (very few) who made millions after a short time. But it was the ones, like Lindsay Buroker, who slowly built up their readership and income that encouraged me the most. So, I hope that by sharing this information, I can help other beginning authors see that it is possible to begin a career as an Indie Author and build up a readership as well as earn some money. I can't wait to see what the next six months holds for me! 

Cheers,

Deanna

Thursday, March 29, 2012

My KDP Select Experiment – Third Time's a Charm!

Hi all,
WVW at #13 in Free Kindle Top 100 List
I am happy to say that I had a very successful FREE promotion on Amazon for my women's fiction novel WIDOW, VIRGIN, WHORE. This was my third attempt at trying FREE days with my first and second attempts being for my ebooks MEMORIES and OUTLAW HEROES.  Considering the title of this ebook, I really couldn't predict if people would shy away from it or if the title would intrigue them. Considering the number of free books downloaded in only two days, I'm guessing that the title intrigued readers.  Here is how the promotion went.

First Day of Promotion

To begin with, I had originally planned on starting my promotion on Wednesday and running it through Friday that week. However, for some reason or another, after I had set the dates in the system, it was wiped away and the promotion didn't start as planned. I then reset it for Thursday and Friday (March 22-23) and hoped for the best. I didn't want to wait because the next week (March 25-31) this book was going to be a part of the World Literary Café's Read and Review program, so I wanted the promotions to occur back to back.

The first day I was excited to see how many FREE books had been downloaded overnight and was I ever surprised when at 10:00 AM all I saw was 58 free downloads! With my other books, the number of books the first morning had been in the 100s – so you can imagine that I was freaking out. As the day went on, the free downloads trickled in and by 4:00 PM there were still only 297 downloads. At this point, I decided that the title of my book was scaring everyone and I would not have a successful FREE promotion. However, only an hour later the number grew to 654 downloads and by midnight that first night the downloads were 4,032 and my book hit #40 of the Top 100 Free Kindle Books list. I was ecstatic!

Second Day of the Promotion

The second day of my FREE promotion for WIDOW continued to be as exciting as the first. My book stayed in the top 100 Free Kindle Books list for the entire day reaching up to #13 before slowly dropping to #28 by the end of the night. In all, 10,761 FREE copies were downloaded in the U.S., 38 in the U.K and only 1 in France. Also, I sold several of my Memories and Outlaw Heroes books, which was a bonus.

Did I Do Anything Different from Last Time?

The surprising thing about this promotion is that I didn't do anything different than I had for the other two. I hit up all the same sites I used before (see list below) that promote your FREE book for free and I ran my usual ad on Goodreads except I changed it to advertise the free days. Personally, I believe it was the title that drew the people in and when they read the description, I think they liked what they saw. Also, WVW had 6 positive reviews so that may have helped people make up their minds. Of course, I had a lot of help from my friends on Twitter who re-tweeted my promotion tweets to their readers. Thanks, guys!

Has it Made a Difference in Sales?

I know there are still authors out there who are against the KDP Select program, and that is their right, but as far as I'm concerned, the ability to have free days for your books really does help get your book noticed and sell copies. Since the end of this promotion, I have sold 10-20 books a day of WVW and a few each day of the other two. I have also done well with the Prime lending, having several borrows for each book. Let's face it – money is money whether it comes from a Prime member borrowing your book or someone buying it.  I really urge writers out there who are not selling more than a couple of books a month to try this program. If anything, you will sell a few more books than normal and after the 90 days, you can place your books back on the other sites. For me it is a win-win situation, and I think it has been for many indie authors also.

Sites I Use that Promote Free Books







Cheers,

Deanna

Saturday, March 17, 2012

Pleased with the Results of My FREE Days for Outlaw Heroes

Hi all,
Outlaw Heroes #6 in Free Children's Fiction.

If you read this blog, you know that I had three FREE days on Amazon for my children's ebook, Outlaw Heroes, on March 14-16th. I must say, I am pleasantly surprised, and very pleased, with the results of those days. I went into it, already a veteran of Amazon Free days with my book,Memories, not expecting huge numbers of downloads. And while I didn't experiences one of those 10,000 plus download days, I do think that Outlaw Heroes did very well.

The Stats and Numbers

I'm not going to go into major detail about my free days' numbers (don't want to bore you) but I'll just give you a few numbers to get an idea on how the days went. Before the free days started, this is how Outlaw Heroes ranked on Amazon:

     Amazon Best Sellers Rank: #168,478 Paid in Kindle Store 
#18 in Kindle Store > Kindle eBooks > Fiction > Children's Fiction > Historical Fiction > United  
States > Westerns

Near the end of the free days – I did have to finally go to sleep – here is how Outlaw Heroes ranked on Amazon:


Amazon Best Sellers Rank: #135 Free in Kindle Store (See Top 100 Free in Kindle Store)




#6 Children's Fiction
#16 Children's E-Books
#1 in Middle-Grade Fiction
#1 in Action Fiction

As you can see, I got very close to hitting the top 100 in the Free Kindle Store – I just didn't do quite well enough to make it. But that is okay, because I feel like I did very well with my children's novel.

The total number of downloads for Outlaw Heroes for the three days went as follows:

·         3,342 for the U.S.

·         17 for the U.K.

·         5 for D.E.

·         1 for France

My best numbers were in the last day on Friday – between 4:30 PM and 11:00 PM, over 1,000 copies of Outlaws was downloaded. It as really fun to see that number shoot up!

Did the FREE Days Help My eBook?

I do believe that the free days did indeed help my book go from almost obscurity up within the ranks of other children's books so that now it is being seen regularly on Amazon. That is really what the free days are all about – improving your rank on Amazon so you will hopefully stay high and sell more books. Today is the first day back to paid sales and although I am not making a killing, I have sold a few books so far and my ranking is improving with each sale. Outlaw Heroes would not have been seen by this many people if it hadn't been for the free days, so I think they do make a big difference.

What These Numbers Also Tell Me

The fact that this fun little adventure novel for kids did so well with free downloads tells me that parents are still looking for a good book for their children to read that doesn't have sex, innuendo, violence or even witches, wizards, vampires or zombies. A few years ago, when I was shopping this book around to agents and publishers, no one was interested because it was not on trend with what was being marketed to kids at the time. In other words, it was not the next Harry Potter or Twilight series, so therefore it was irrelevant. Nothing against Harry or Bella – I loved the Harry Potter series as much as the next mom – but I really believed there was room in the publishing world for a one-time, fun adventure book as well as those powerful series'. So it makes me feel good that so many people wanted to download this children's books, and hopefully they will enjoy reading it as much as I did writing it.

I want to send out a big Thank You to everyone who helped me promote my FREE days for Outlaw Heroes and to all my Twitter Followers who so kindly re-tweeted my many, many tweets about the promotion. I couldn't have had a successful promotion without everyone's help.


Cheers,

Deanna






Tuesday, March 6, 2012

After My Free Days on Amazon


Memories #55 in Contemporary Fiction
Hi all,

As you know from my last post – My KDP Select Experiment Day3 – I placed my romance novel, MEMORIES on Amazon for three FREE days to try to move it up in the ranks and increase sales once the free days were done. I succeeded fairly well with moving up in the ranks – but I'm sorry to say that the sales did not come fast and furious over the weekend.  Here is how things went.

How Memories Ranked After the Free Days

The morning after the free days ended – Saturday – my Amazon Sellers Rank went from #266 in the Free Kindle Store up to #259,655 in Paid Kindle Store – basically it went back to where I started before my free days.  Throughout the day, however, as sales trickled in, the ranking did get better.  Here's how it did:

Day 1

3:30 PM – After 1 book sale and 1 borrow - #76,171 Paid Kindle Store

5:30 PM – After 2 book sales - #47,651 Paid Kindle Store

9:15 PM – After 6 book sales and 2 borrows - #41,377 Paid Kindle Store

Day 2

1:00 AM – 10 Sales & 2 borrows - #26,564 Paid Kindle Store

12:30 PM – 13 Sales & 3 borrows - #11,972 Paid Kindle Store - #55 in Contemporary Fiction

8:30 PM – 21 Sales & 3 borrows - #10,168 Paid Kindle Store

11:00 PM – 27 Sales & 5 borrows - #10,168 Paid Kindle Store

Day 3

No new sales – ranking went from #12,044 up to #14,061 during day.

Sadly, I had a total of 27 U.S. sales, 2 U.K. sales and 5 borrows for the entire weekend.

So, Was My KDP Select Experiment a Success?

That depends upon what you consider a success – money or ranking. The good news – I did manage to get Memories up in the rankings at Amazon so now it is being recommended along with other books. Bad news – I didn't have the multitude of sales that other people experienced after their free days. However, since I started at zero because Memories is a brand new book on Amazon, the sales I did have over the weekend are a good start. So, was it a success? I think it was. I am now ranked pretty high on Amazon and hopefully I will continue to sell a few books at a time to stay there.

Another positive to consider is that my book is now in the hands of over 1,700 people due to the free days. That means that if even one-quarter of them read it, they may actually like it and want to read my other book, so that will mean more sales. I am already hard at work on my next book which I hope to complete by this fall, so I will have even more to offer readers and that will, hopefully, continue the cycle.

No One Said it Would be Easy

For some people, the free days boost them to the top and help them make a quick buck off of their book. I think it's great for them and I wish them well. For the rest of us, it is a slow climb from unknown author to bestselling author. That's okay. As long as I keep selling a few books here and there, I can wait a little longer until I have a library of books that bring in a steady stream of income. No one ever said this book selling thing would be easy – but at least I'm doing what I love and making a little money – what more can you ask for?


Cheers,

Deanna